Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EAD9
RGB
240, 234, 217
HSL
44, 43%, 90%
HSB
44, 10%, 94%
CMYK
0, 3, 10, 6
LAB
93, 0, 9
LCH
93, 9, 90
OKLCH
0.94, 0.02, 91
XYZ
78, 82, 77
LUV
93, 4, 14
HWB
44, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.