Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EADF
RGB
240, 234, 223
HSL
39, 36%, 91%
HSB
39, 7%, 94%
CMYK
0, 3, 7, 6
LAB
93, 1, 6
LCH
93, 6, 83
OKLCH
0.94, 0.02, 83
XYZ
79, 83, 82
LUV
93, 4, 9
HWB
39, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.