Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EAEE
RGB
240, 234, 238
HSL
320, 17%, 93%
HSB
320, 3%, 94%
CMYK
0, 3, 1, 6
LAB
93, 3, -1
LCH
93, 3, 336
OKLCH
0.94, 0.01, 337
XYZ
81, 84, 93
LUV
93, 3, -2
HWB
320, 92%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.