Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EBDC
RGB
240, 235, 220
HSL
45, 40%, 90%
HSB
45, 8%, 94%
CMYK
0, 2, 8, 6
LAB
93, 0, 8
LCH
93, 8, 91
OKLCH
0.94, 0.02, 92
XYZ
79, 83, 80
LUV
93, 4, 12
HWB
45, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.