Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EBDD
RGB
240, 235, 221
HSL
44, 39%, 90%
HSB
44, 8%, 94%
CMYK
0, 2, 8, 6
LAB
93, 0, 7
LCH
93, 7, 90
OKLCH
0.94, 0.02, 91
XYZ
79, 83, 80
LUV
93, 4, 11
HWB
44, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.