Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EBF4
RGB
240, 235, 244
HSL
273, 29%, 94%
HSB
273, 4%, 96%
CMYK
2, 4, 0, 4
LAB
94, 3, -4
LCH
94, 5, 308
OKLCH
0.95, 0.01, 311
XYZ
82, 84, 98
LUV
94, 2, -6
HWB
273, 92%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.