Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0ECD7
RGB
240, 236, 215
HSL
50, 45%, 89%
HSB
50, 10%, 94%
CMYK
0, 2, 10, 6
LAB
93, -1, 11
LCH
93, 11, 97
OKLCH
0.94, 0.03, 98
XYZ
78, 83, 76
LUV
93, 3, 16
HWB
50, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.