Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0ECFC
RGB
240, 236, 252
HSL
255, 73%, 96%
HSB
255, 6%, 99%
CMYK
5, 6, 0, 1
LAB
94, 4, -7
LCH
94, 8, 296
OKLCH
0.95, 0.02, 297
XYZ
83, 86, 104
LUV
94, 1, -12
HWB
255, 93%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.