Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EDDC
RGB
240, 237, 220
HSL
51, 40%, 90%
HSB
51, 8%, 94%
CMYK
0, 1, 8, 6
LAB
94, -1, 9
LCH
94, 9, 97
OKLCH
0.94, 0.02, 99
XYZ
79, 84, 80
LUV
94, 3, 13
HWB
51, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.