Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EEDA
RGB
240, 238, 218
HSL
55, 42%, 90%
HSB
55, 9%, 94%
CMYK
0, 1, 9, 6
LAB
94, -2, 10
LCH
94, 10, 100
OKLCH
0.95, 0.03, 102
XYZ
79, 85, 79
LUV
94, 2, 15
HWB
55, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.