Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EEE7
RGB
240, 238, 231
HSL
47, 23%, 92%
HSB
47, 4%, 94%
CMYK
0, 1, 4, 6
LAB
94, 0, 4
LCH
94, 4, 93
OKLCH
0.95, 0.01, 94
XYZ
81, 85, 88
LUV
94, 2, 6
HWB
47, 91%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.