Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EEEF
RGB
240, 238, 239
HSL
330, 6%, 94%
HSB
330, 1%, 94%
CMYK
0, 1, 0, 6
LAB
94, 1, 0
LCH
94, 1, 344
OKLCH
0.95, 0.00, 345
XYZ
82, 86, 94
LUV
94, 1, -1
HWB
330, 93%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.