Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EFDB
RGB
240, 239, 219
HSL
57, 41%, 90%
HSB
57, 9%, 94%
CMYK
0, 0, 9, 6
LAB
94, -2, 10
LCH
94, 10, 102
OKLCH
0.95, 0.03, 105
XYZ
80, 85, 79
LUV
94, 2, 15
HWB
57, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.