Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EFE6
RGB
240, 239, 230
HSL
54, 25%, 92%
HSB
54, 4%, 94%
CMYK
0, 0, 4, 6
LAB
94, -1, 4
LCH
94, 5, 100
OKLCH
0.95, 0.01, 101
XYZ
81, 86, 87
LUV
94, 1, 7
HWB
54, 90%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.