Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EFEE
RGB
240, 239, 238
HSL
30, 6%, 94%
HSB
30, 1%, 94%
CMYK
0, 0, 1, 6
LAB
95, 0, 1
LCH
95, 1, 71
OKLCH
0.95, 0.00, 68
XYZ
82, 86, 93
LUV
95, 1, 1
HWB
30, 93%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.