Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EFF9
RGB
240, 239, 249
HSL
246, 45%, 96%
HSB
246, 4%, 98%
CMYK
4, 4, 0, 2
LAB
95, 2, -5
LCH
95, 5, 290
OKLCH
0.96, 0.01, 291
XYZ
84, 87, 102
LUV
95, 0, -8
HWB
246, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.