Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F0EF
RGB
240, 240, 239
HSL
60, 3%, 94%
HSB
60, 0%, 94%
CMYK
0, 0, 0, 6
LAB
95, 0, 0
LCH
95, 1, 105
OKLCH
0.95, 0.00, 106
XYZ
83, 87, 94
LUV
95, 0, 1
HWB
60, 94%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.