Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F0FC
RGB
240, 240, 252
HSL
240, 67%, 96%
HSB
240, 5%, 99%
CMYK
5, 5, 0, 1
LAB
95, 2, -6
LCH
95, 6, 286
OKLCH
0.96, 0.02, 286
XYZ
85, 88, 105
LUV
95, -1, -9
HWB
240, 94%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.