Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F1EF
RGB
240, 241, 239
HSL
90, 7%, 94%
HSB
90, 1%, 95%
CMYK
0, 0, 1, 5
LAB
95, -1, 1
LCH
95, 1, 126
OKLCH
0.96, 0.00, 128
XYZ
83, 88, 94
LUV
95, 0, 1
HWB
90, 94%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.