Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F2FD
RGB
240, 242, 253
HSL
231, 76%, 97%
HSB
231, 5%, 99%
CMYK
5, 4, 0, 1
LAB
96, 1, -6
LCH
96, 6, 278
OKLCH
0.96, 0.01, 278
XYZ
85, 89, 106
LUV
96, -2, -9
HWB
231, 94%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.