Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F3D8
RGB
240, 243, 216
HSL
67, 53%, 90%
HSB
67, 11%, 95%
CMYK
1, 0, 11, 5
LAB
95, -4, 13
LCH
95, 13, 109
OKLCH
0.95, 0.04, 112
XYZ
80, 88, 78
LUV
95, 0, 20
HWB
67, 85%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.