Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F3F4
RGB
240, 243, 244
HSL
195, 15%, 95%
HSB
195, 2%, 96%
CMYK
2, 0, 0, 4
LAB
96, -1, -1
LCH
96, 1, 223
OKLCH
0.96, 0.00, 220
XYZ
84, 89, 98
LUV
96, -2, -1
HWB
195, 94%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.