Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F4E4
RGB
240, 244, 228
HSL
75, 42%, 93%
HSB
75, 7%, 96%
CMYK
2, 0, 7, 4
LAB
96, -3, 7
LCH
96, 8, 115
OKLCH
0.96, 0.02, 118
XYZ
82, 89, 86
LUV
96, -1, 12
HWB
75, 89%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.