Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F4E5
RGB
240, 244, 229
HSL
76, 41%, 93%
HSB
76, 6%, 96%
CMYK
2, 0, 6, 4
LAB
96, -3, 7
LCH
96, 8, 116
OKLCH
0.96, 0.02, 119
XYZ
82, 89, 87
LUV
96, -1, 11
HWB
76, 90%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.