Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F9EF
RGB
240, 249, 239
HSL
114, 45%, 96%
HSB
114, 4%, 98%
CMYK
4, 0, 4, 2
LAB
97, -4, 4
LCH
97, 6, 140
OKLCH
0.97, 0.02, 143
XYZ
85, 93, 95
LUV
97, -4, 7
HWB
114, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.