Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FCE0
RGB
240, 252, 224
HSL
86, 82%, 93%
HSB
86, 11%, 99%
CMYK
5, 0, 11, 1
LAB
98, -8, 12
LCH
98, 14, 123
OKLCH
0.97, 0.04, 126
XYZ
84, 94, 84
LUV
98, -5, 20
HWB
86, 88%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.