Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FEEE
RGB
240, 254, 238
HSL
113, 89%, 96%
HSB
113, 6%, 100%
CMYK
6, 0, 6, 0
LAB
98, -7, 6
LCH
98, 9, 139
OKLCH
0.98, 0.03, 142
XYZ
87, 96, 95
LUV
98, -7, 11
HWB
113, 93%, 0%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.