Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FFF4
RGB
240, 255, 244
HSL
136, 100%, 97%
HSB
136, 6%, 100%
CMYK
6, 0, 4, 0
LAB
99, -7, 3
LCH
99, 7, 152
OKLCH
0.99, 0.02, 154
XYZ
88, 97, 100
LUV
99, -8, 7
HWB
136, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.