Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2D9DC
RGB
242, 217, 220
HSL
353, 49%, 90%
HSB
353, 10%, 95%
CMYK
0, 10, 9, 5
LAB
89, 9, 2
LCH
89, 9, 11
OKLCH
0.91, 0.03, 9
XYZ
74, 74, 78
LUV
89, 15, 1
HWB
353, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.