Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2DAEC
RGB
242, 218, 236
HSL
315, 48%, 90%
HSB
315, 10%, 95%
CMYK
0, 10, 2, 5
LAB
89, 11, -6
LCH
89, 12, 332
OKLCH
0.91, 0.04, 335
XYZ
77, 75, 90
LUV
89, 13, -11
HWB
315, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.