Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2DECC
RGB
242, 222, 204
HSL
28, 59%, 87%
HSB
28, 16%, 95%
CMYK
0, 8, 16, 5
LAB
90, 5, 11
LCH
90, 13, 67
OKLCH
0.91, 0.03, 64
XYZ
74, 75, 68
LUV
90, 13, 16
HWB
28, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.