Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2F7EC
RGB
242, 247, 236
HSL
87, 41%, 95%
HSB
87, 4%, 97%
CMYK
2, 0, 4, 3
LAB
97, -3, 5
LCH
97, 6, 124
OKLCH
0.97, 0.02, 127
XYZ
85, 91, 93
LUV
97, -2, 8
HWB
87, 93%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.