Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F36907
RGB
243, 105, 7
HSL
25, 94%, 49%
HSB
25, 97%, 95%
CMYK
0, 57, 97, 5
LAB
62, 52, 69
LCH
62, 86, 53
OKLCH
0.68, 0.19, 46
XYZ
42, 29, 4
LUV
62, 116, 54
HWB
25, 3%, 5%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.