Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F398E2
RGB
243, 152, 226
HSL
311, 79%, 77%
HSB
311, 37%, 95%
CMYK
0, 37, 7, 5
LAB
74, 43, -23
LCH
74, 49, 332
OKLCH
0.80, 0.14, 334
XYZ
62, 47, 78
LUV
74, 48, -44
HWB
311, 60%, 5%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.