Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3D4CB
RGB
243, 212, 203
HSL
14, 63%, 87%
HSB
14, 16%, 95%
CMYK
0, 13, 16, 5
LAB
87, 10, 9
LCH
87, 13, 41
OKLCH
0.89, 0.04, 37
XYZ
71, 70, 66
LUV
87, 19, 11
HWB
14, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.