Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3D5CA
RGB
243, 213, 202
HSL
16, 63%, 87%
HSB
16, 17%, 95%
CMYK
0, 12, 17, 5
LAB
88, 10, 9
LCH
88, 13, 45
OKLCH
0.90, 0.04, 41
XYZ
71, 71, 66
LUV
88, 19, 12
HWB
16, 79%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.