Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3D7CB
RGB
243, 215, 203
HSL
18, 63%, 87%
HSB
18, 16%, 95%
CMYK
0, 12, 16, 5
LAB
88, 9, 10
LCH
88, 13, 48
OKLCH
0.90, 0.04, 45
XYZ
72, 72, 67
LUV
88, 18, 13
HWB
18, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.