Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3D7EA
RGB
243, 215, 234
HSL
319, 54%, 90%
HSB
319, 12%, 95%
CMYK
0, 12, 4, 5
LAB
89, 12, -6
LCH
89, 14, 336
OKLCH
0.91, 0.04, 338
XYZ
76, 74, 88
LUV
89, 15, -11
HWB
319, 84%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.