Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F3D8F1
RGB
243, 216, 241
HSL
304, 53%, 90%
HSB
304, 11%, 95%
CMYK
0, 11, 1, 5
LAB
89, 13, -9
LCH
89, 15, 326
OKLCH
0.91, 0.04, 328
XYZ
77, 75, 94
LUV
89, 14, -16
HWB
304, 85%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.