Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DACA
RGB
243, 218, 202
HSL
23, 63%, 87%
HSB
23, 17%, 95%
CMYK
0, 10, 17, 5
LAB
89, 7, 11
LCH
89, 13, 58
OKLCH
0.90, 0.04, 55
XYZ
73, 73, 66
LUV
89, 16, 15
HWB
23, 79%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.