Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DACC
RGB
243, 218, 204
HSL
22, 62%, 88%
HSB
22, 16%, 95%
CMYK
0, 10, 16, 5
LAB
89, 7, 10
LCH
89, 13, 55
OKLCH
0.91, 0.03, 51
XYZ
73, 74, 67
LUV
89, 16, 14
HWB
22, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.