Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DADB
RGB
243, 218, 219
HSL
358, 51%, 90%
HSB
358, 10%, 95%
CMYK
0, 10, 10, 5
LAB
89, 9, 3
LCH
89, 9, 17
OKLCH
0.91, 0.03, 15
XYZ
75, 74, 77
LUV
89, 15, 2
HWB
358, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.