Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F3DAF2
RGB
243, 218, 242
HSL
302, 51%, 90%
HSB
302, 10%, 95%
CMYK
0, 10, 0, 5
LAB
90, 12, -8
LCH
90, 15, 325
OKLCH
0.92, 0.04, 327
XYZ
78, 76, 94
LUV
90, 13, -16
HWB
302, 85%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.