Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DCCD
RGB
243, 220, 205
HSL
24, 61%, 88%
HSB
24, 16%, 95%
CMYK
0, 9, 16, 5
LAB
89, 6, 10
LCH
89, 12, 58
OKLCH
0.91, 0.03, 55
XYZ
74, 75, 68
LUV
89, 15, 14
HWB
24, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.