Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DCD8
RGB
243, 220, 216
HSL
9, 53%, 90%
HSB
9, 11%, 95%
CMYK
0, 9, 11, 5
LAB
90, 8, 5
LCH
90, 9, 33
OKLCH
0.91, 0.03, 29
XYZ
75, 75, 76
LUV
90, 14, 6
HWB
9, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.