Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DDD2
RGB
243, 221, 210
HSL
20, 58%, 89%
HSB
20, 14%, 95%
CMYK
0, 9, 14, 5
LAB
90, 7, 8
LCH
90, 11, 52
OKLCH
0.91, 0.03, 48
XYZ
74, 75, 72
LUV
90, 14, 11
HWB
20, 82%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.