Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DEC9
RGB
243, 222, 201
HSL
30, 64%, 87%
HSB
30, 17%, 95%
CMYK
0, 9, 17, 5
LAB
90, 5, 13
LCH
90, 14, 69
OKLCH
0.91, 0.04, 67
XYZ
74, 76, 66
LUV
90, 14, 18
HWB
30, 79%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.