Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DFD0
RGB
243, 223, 208
HSL
26, 59%, 88%
HSB
26, 14%, 95%
CMYK
0, 8, 14, 5
LAB
90, 5, 10
LCH
90, 11, 62
OKLCH
0.92, 0.03, 59
XYZ
75, 76, 70
LUV
90, 13, 14
HWB
26, 82%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.