Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DFF7
RGB
243, 223, 247
HSL
290, 60%, 92%
HSB
290, 10%, 97%
CMYK
2, 10, 0, 3
LAB
91, 10, -9
LCH
91, 14, 318
OKLCH
0.93, 0.04, 321
XYZ
80, 79, 99
LUV
91, 10, -16
HWB
290, 87%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.