Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3F7DA
RGB
243, 247, 218
HSL
68, 64%, 91%
HSB
68, 12%, 97%
CMYK
2, 0, 12, 3
LAB
96, -5, 14
LCH
96, 14, 110
OKLCH
0.97, 0.04, 113
XYZ
83, 91, 79
LUV
96, -1, 21
HWB
68, 85%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.